This is the question Satya Nadella asks himself to guide how he runs Microsoft - Business Insider

The question Satya Nadella asks himself to guide how he runs Microsoft is: "If Microsoft disappeared tomorrow, will anybody miss us?"

"I'm a big believer that every company has to have a sense of purpose and mission," Nadella said. "Firms don't need to outlive their relevance ... so therefore that sense of purpose and mission needs to be something that you have to keep front and center. Of course, you have to reinterpret this for what is a changing world.

that a company executive once explained was part of a vision to "win back" the "magic" it lost with consumers. The idea is to create a business that serves the personal and professional aspects of customers' lives.Microsoft's mission under founder Bill Gates was to put "a computer on every desk and in every home.

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