She wants to spread awareness on the substance's benefits.Author:Faith CummingsUpdated:Feb 6, 2020Original:Feb 6, 2020With so much talk in the zeitgeist about what it means to be "self-made" in the beauty industry, it's overdue for Mahisha Dellinger to be added to the conversation. The Curls founder is a veritable pioneer in the natural hair-care industry, having launched the brand in 2002, long before many other labels began catering to those with natural texture.
Ahead, Dellinger discusses her personal relationship to beauty, how she's measuring the success of her CBD line in a burgeoning market where the science is still catching up, the corruption of big pharma and more.These Buzzy, Non-CBD, Non-THC Cannabinoids Are Poised To Take Over Beauty And Wellness in 2020There's Still a Lot of Work to Be Done to End Natural Hair Discrimination
It took me about four months to make her understand that it was extracted from the plant, and zero percent of the THC ends up in the oil, but it keeps all of its medicinal properties which will help to heal her and relieve her pain. After trying it, she was convinced. It made me think, if my mother was hellbent against it and it changed her perspective, then I needed to help other women who also have that same challenge.
CBD is an explosive industry, but the science is kind of playing catch up right now. How are you approaching it? It doesn't have a long history with proven studies, so what are you providing for consumers who ask about results and trials to let them know what they can expect? You're in two industries that are ripe for change, with a lot of new brands coming in and a lot of general buzz happening. What are your thoughts on the future of these two industries and where do you see them both going in the next few years?
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Yes sis!