The study asked people about how they perceived a company, including their products, governance, leadership, financial performance, how innovative they are and their "citizenship," or how they behave as a business in wider society.
Lego and Disney scored well in terms of their products and services. "They're doing the best in matters of innovation and being able to adapt year over year expand their product offerings," according to Isadora Levy, the Reputation Institute's director of marketing insights, who spoke to CNBC. Levy credited Disney's move into streaming and Lego's shift to plant-based or recycled bricks by 2030 as examples of how they are meeting consumers' demands.
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