Max Mara has decided to cancel a show which was set to take place in St. Petersburg, Russia, on May 25.Originally scheduled for May 18 in San Francisco, Gucci is postponing its cruise 2021 fashion show to an as-yet-undetermined future date. In a statement given to, Gucci's rep said the decision to cancel was due to the COVID-19 outbreak and was made "as a precautionary measure."
"A decision on the new timing and location of the show will be announced at a later date once the situation becomes clearer," Gucci told THR. "At this time, our thoughts are with all of those affected around the world."Dior has indefinitely postponed its cruse show, which was originally scheduled to take place in Lecce, Italy, on May 9.
, Dior said that this was "a preventive measure" to "ensure the safety of all its employees, collaborators and guests."Italy's nationwide coronavirus lockdown is set to rock the luxury retail industry, with brands bracing for what could be a billion-dollar setback