Join BI PrimeMemos and documents from executives at Weber Shandwick to employees over the past month reveal how the second biggest PR firm responded to the COVID-19 outbreak in real-time.
The firm, like many in the advertising and communications fields, has been directly touched by the crisis. To date, two employees at its New York headquarters have come into close contact with an infected person andIn the memos, leadership at Weber Shandwick, part of holding company IPG, repeatedly stated that the health of staff was their primary concern.
She wrote that the risk in North America remained "low" but recommended that everyone should take general flu prevention measures. She said the company would make disinfectant, tissues, and hand sanitizer readily available, that all internal meetings would be virtual, and that people who thought they were exposed should "Go home immediately, contact your healthcare provider and inform your local HR partner.
Staff in San Francisco and Seattle were advised to work from home early that week, and Farber-Kolo wrote that the former office would be closed over the weekend to be sanitized. All non-essential air travel was placed on hold, and employees leading new business pitches were tasked with explaining these changes to current and would-be Weber Shandwick clients.
The office remained open. Ten days later, a spokesperson confirmed to Business Insider that an employee there had tested positive.The company shifted to more remote work as more employees were exposed to the virus.
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