All of these issues, however, are having little impact on Amazon's top-line growth. Amazon'sfar exceeded street expectations, as more people shopped online during the outbreak. But the increased demand is weighing on Amazon's costs, as it needs to hire more people and spend on additional logistical measures to meet the demand.
I'd like to give you some insight into what we have seen in Amazon and how we are responding to this crisis. Beginning in early March, we experienced a major surge in customer demand, particularly for household staples and other essential products across categories such as health and personal care, groceries and even home office supplies. At the same time, we saw lower demand for discretionary items such as apparel, shoes and wireless products.
We increased grocery delivery capacity by more than [ 60% ] and expanded in-store pickup at Whole Food stores from over -- from 80 stores to more than 150 stores. And other Amazon team shifted their focus to directly helping customers in the overall effort to fight the COVID virus.
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