– which the pair says was a deliberate move to help combat the excess waste already hyper-present in the industry. “We wanted to challenge ourselves to create a limited number of products that are universal; that work for anyone regardless of age, skin tone, aesthetic and lifestyle,” they explain, adding that the products were developed with Canadian makeup artist Simone Otis .
Sustainability is also a key focus for the brand, with the pair describing their approach as “less is more.” They tell us, “Our goal is to reshape how we use makeup, with a focus on timeless essentials that also allow for open interpretation, creativity and play. This versatility is what can allow users to create any look they want with fewer products.
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