Kustoo business breakdown: How a sneaker influencer makes money - Business Insider

Today, Slade runs his business mostly from home, making his money through three basic streams of revenue. But even with over a million subscribers on YouTube and over 150,000 followers on, Slade says he views such metrics as mere vanity measures more than anything else. And the influencer is still reluctant to say he's fully "made it" in his career.

"I feel like there's so much more that needs to be done," Slade said. "The voice of the sneaker world is, I think, really small and really just starting to grow, and there are tons and tons of opportunities out there." From brand deals to his YouTube channel, Slade's sneaker business is versatile and broad. Here's how the Slade utilizes three main revenue steams to conduct his business as one of the most celebrated sneaker influencers today.With over 1.25 million subscribers, Slade has a massive audience on YouTube.

The amount of money these ads generate depends on a video's watch time, length, and viewer demographic and is determined by a certain rate for every 1,000 views, or a CPM rate. While Slade couldn't share the CPM rate's on any specific videos, many of them have racked up millions of views. Slade regularly partners with a brand like Nike or Adidas to create content in line with a specific request from the company. Sometimes, that means Slade will get a product, generally sneakers, in advance of a release. Then, he'll usually publish a video featuring the new pair on YouTube, which can either be an unboxing or another type of video.

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