The logo of Shopify hangs behind the Canadian flag after the company's IPO at the New York Stock Exchange on May 21, 2015.Commerce-enabling giant Shopify is launching a new point-of-sale system catered to retailers' newfound needs to connect online and in-store commerce.Even as stay-at-home orders lift and non-essential businesses reopen, consumers will still look for ways to buy online, pick up in-store.
It's now launching a new point-of-sale , or sales terminal, that offers the ability to link physical retail and e-commerce, as merchants enter an increasingly omnichannel market where shoppers expect a seamless link between the in-store and online experience. "As our merchants have grown and as commerce has become increasingly omnichannel, Shopify has been very committed to enabling our merchants to sell across all channels," said Ian Black, head of retail at Shopify. "Clearly in-person is one of those most important channels," Black said.
Almost all of the conversations Shopify is having right now with prospective clients are with retailers who had plans to open an online store one day, or had decided it wasn't for them at all, but now see it as the only way to adapt and survive, Black said.
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