In early September 2012, after the Marikana tragedy, we received the dreaded force majeure letter from our mining client in Rustenburg. This was a terrible blow – not only to ourselves but also to the 25 businesses we were supporting there. Most of these small businesses were also suppliers to the mine and had received the very same letter.
Our Rustenburg mentorship team recognised the force majeure as a system shock, and this meant that a whole new way of thinking was required. A task team was set up using local and head office mentorship and other resources to create a framework and approach for dealing with this system shock. But where are the daily graphs that illustrate companies ‘infected’ by Covid-19? Where are the daily graphs of those companies that have died as a result?
This is exacerbated by the pressure to scale that funding brings with it. Putting funding into a model that is broken results in the money leaking out the bottom, and the entrepreneur landing up in more debt than before. The common situation with many entrepreneurs is the following story that plays out in one form or another: The entrepreneur works from home. They have one or two employees.
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