of US adults who are un- or underbanked and might want to access a digital financial management platform.
However, it boasts extremely strong engagement — something the card and accompanying features should extend. Samsung Pay's wallet sees, on average, 36% more monthly engagement than its peers, per PULSE, likely due to the combination of its wide acceptance network and robust rewards program, which incentivizes regular usage.
The announcement fuels the notion that credit and debit cards, and the accounts and features that go with them, are set to be the next frontier of the mobile wallet war. Apple launched its credit card last summer, and Google's debit is reportedly coming soon too.
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