True Royalty is the first U.K. start-up SVOD to win distribution on major pay-TV platforms including Comcast’s Xfinity X1 platform, Cox Contour and Dish Networks — as well as Apple TV, Amazon Fire TV, Android and iOS apps, and most recently, Roku.
The platform streams its original and acquired content about royalty to subscribers in the U.K., Ireland, U.S., Canada, Australia and New Zealand.Money raised via the crowdfunding push will be earmarked for programming acquisitions and future production, as well as for activating new major distribution channels and marketing partnerships.
The crowdfunding will also feature subscription incentives and discounts for Crowdcube participants. These include a six-month free subscription for those who invest £100 .