The Oil Industry’s Cringeworthy Attempts to Connect With Young People

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'Imagine if Arby’s bragged about everything on its menu except roast beef,' deaton_jeremy writes, 'that’s more or less what oil companies are doing.' 🥴

. It is republished here as part of Covering Climate Now, a global journalism collaboration strengthening coverage of the climate story.

Coming from a working-class family where few of his relatives could afford to own their own homes, this was an almost ludicrous sum. But after a disillusioning summer with Shell, and a chance encounter with a Greenpeace activist who challenged him to think about climate change, Gomez made the difficult decision to abandon oil. He left the petroleum engineering program and went to protest at Standing Rock. His parents were crushed.

, is a symptom of a larger dilemma for the oil sector. Where oil once represented progress and prosperity for a broad swath of the public, today, young people panicked about climate change regard the industry with suspicion and contempt. Companies are keenly aware of this fact and have responded with ads and social media campaigns aimed at winning over the next generation of workers and consumers.

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deaton_jeremy Can anyone please help? I've lost all of my supplemental income & am 13 days past due on rent. I can't buy groceries for my kid. Any help would be a blessing. $TabithaKinney (cashapp) TLKinney (venmo)

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