Author:Whitney BauckPublish date:May 14, 2020On Thursday, a group of fashion professionals hailing from brands like Gabriela Hearst, Phillip Lim, Proenza Schouler and Rodarte released a plan to "rewire fashion" that includes an overhaul of the fashion calendar, a reimagination of fashion shows and an alternative approach to discounting.
Both initiatives lead with a plan to reset the fashion calendar so that collections are displayed in a more seasonally-appropriate way, with fall/winter clothing showing in cooler months and spring/summer clothing showing in warmer ones. Rewiring Fashion goes so far as to lay out an entire calendar for the year, helping designers and executives visualize when collections would be created, shown publicly and bought.
"What if we repositioned fashion shows as events primarily designed to engage customers, creating awareness and desire for collections just before deliveries arrive in stores [?]" the Rewiring Fashion letter asked. Launching with 61 signatories on Thursday, it's hard to say whether or not the Rewiring Fashion proposal will be able to gain as much traction as the open letter published two days prior . But what they both signify is that many in the industry are hungry for change – change that's unlikely to come without the backing of fashion's biggest luxury players, like Kering and LVMH. Only time will tell if the luxury conglomerates will put their weight behind the proposed overhauls.
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