DripReport's 'Skechers' Is a TikTok Hit Confounding the Music Industry

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After winning followers with “Indian remixes” of popular rap songs, DripReport released an ode to light-up sneakers that is out-streaming many conventional singles

The discrepancy points to some of the challenges faced by artists who get popular with memes: the music industry is wary of taking them seriously. TikTok users don’t care about a song’s context; it doesn’t matter if a track is a goofy parody or High Art as long as it works for their videos. But if gatekeepers think a song is a joke or a fluke, they might not be so forgiving. Even Ouhboy was a little confused when he first heard “Skechers.

The difference in Spotify editorial support for “Skechers” when compared to other breakout TikTok hits also serves as a reminder that Spotify primarily serves an audience in the U.S., Europe, and parts of Latin America. Those listeners may not be ready for DripReport’s “South Asian trap,” even if it’s actually cooked up Stateside.

 

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It’s slaps tho

its not.....you are pushing this. Stop it, and Vote for Trump.

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