While networks have already taken a hit, they've also been relatively insulated by upfront commitments — but with the option to pull some of that spend, H2 looks much bleaker. The loss of live sports, a decline in political ad spend, and broader fears about the state of consumer spending have all contributed to a difficult H1.
Even still, networks have been sheltered from the worst declines, as the majority of TV ad inventory is sold in contracts that lock companies into a yearlong commitment. The pandemic hit too close to the beginning of Q2 for advertisers to cancel their commitments, but they now have the option to slash up to 50% of their spend for Q3 — and with the uncertainty of live sports and production delays in Hollywood, many advertisers are likely to take advantage. Cancellation has always been an option, but it's been rarely used until now: Historical pullbacks have ranged from 2% to 5% — but now that number could jump to 25%, per MediaPost .
The flip side of that trend is an even greater appetite for advertising on digital platforms, which allow for more real-time stopping and starting of spend: For example, a General Mills spokesperson told the Wall Street Journal that the company was shifting TV ad dollars into digital video and ecommerce.
Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:
Maybe good news for you CAASieBot
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
PR firms are aiming to take share from advertising and consulting - Business InsiderThe coronavirus pandemic has given PR a series of windfalls, and agency bosses want to use the opportunity to gain market share.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
Q&A with Veritone One's head of podcasting - Business Insider - Business InsiderThe head of podcasting at Veritone One spoke to Insider Intelligence about how advertisers have shifted priorities in light of the pandemic's impact on podcast listening
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
What the 'phase 4' stimulus package might look like - Business InsiderThe next stimulus plan could include more checks for Americans. Here's what else DC power players want to cram into the bill — and who would benefit most. It's so ironic that for the longest time in history, Americans have frowned upon the idea of socially conscious state or leaders, yet today they embrace it with both hands.They eagerly pump billions into the industry's business & let the poor starve.The Americans are hypocrites Republicans just blow it off the shelf Mrs. Pelosi is cute.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
FBI seizes Richard Burr phone in investigation of possible insider trading - Business InsiderThe FBI seized Republican Sen. Richard Burr's cell phone as part of an investigation into potential insider trading related to coronavirus Deep state thug who should resign.....Now ObamaGate
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
YouTube and influencer business trends newsletter May 14 - Business InsiderThis week's rundown includes a breakdown of how much YouTube creators earn a month and how travel influencers have pivoted business. Spritual Magic ring for Pastors Healing , magic ringsfor love, magic ring for money, magic ring for power, magic ring for lost love and powerful magic ring to increase your influence, Destroy unwelcome forces and providing protection from accidents WHATSAPP OR CALL +2763 261 0315 I remember back in the day you had to get a real job to make a living
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »