But because of the lockdown, grocery shopping has now accounted for 80 percent of the app’s transactions, whereas it did not even account for a quarter of the demand back in February.
But MyKuya’s success also means more job opportunities at a time when minimum wage earners suddenly found themselves unemployed, without any way to make ends meet. The technology makes it easier for manpower agencies to broaden their reach and scale up. Moreover, it also helps the workers because they could earn on a daily basis, wherein a portion of the transaction goes automatically to the worker’s account.
In other words, the app is not just an app that outsources errands. It has become an app that will, in one way or another, affect how contractualization is done here in the Philippines. In a recent statement, MyKuya said it had partnered with Globe Fintech Innovations Inc. so that kuyas and ates could get their payroll through the mobile wallet called GCash.
Because of the urgency of the situation, MyKuya has been doing its best to make sure that an applicant could start work as soon as the next day. Meanwhile, MyKuya’s customers are usually those with corporate jobs that are too busy to run their own errands.