From Hand Sanitizers To Tacos: Microsoft Shows Us How Companies Are Using Technology To Thrive During A Pandemic

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Companies are embracing CRM and analytics technologies to help them shift business models during the COVID-19 pandemic. The Microsoft Business Applications summit showcased how Chipolte, IKEA, and others are using Microsoft technology to create new customer engagement models.

Enter Microsoft with the mega stack.

None of these concepts are new. What's different today is that vendors, such as Microsoft, are delivering more comprehensive portfolios. In the past two years, Microsoft integrated various assets from app development to customer engagement into what it calls the Power Platform, which includes Power BI, Power Apps, Power Automate, and Power Virtual Agent.

With a unified customer profile, Chipotle can create segments that provide important insights, such as loyalty members and frequent repeat customers. Chipotle can analyze the average spend across regions and use that data to prioritization decisions. Additionally, Chipotle can connect to Microsoft power automate to trigger workflows, in response to customer actions and signals in real-time.

IKEA employees use power apps on a tablet to improve the customer’s in-store experience. IKEA used power apps data connectors so it could leverage existing systems. Microsoft’s UI flow provided the capability to connect legacy application data and new data into a business process. It took the project a step further by using mixed reality, which meant it could add kitchen visualization to the app without the team needing to understand AR Kit, 3D models, and writing code.

 

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За такие твитты я люблю твиттер

Only hope, USA 🇺🇸!

they should get rid of gates. I would say split open the gates but that's kind of morbid.

Microsoft learned how to use a pandemic as an advantageous situation from the very best.

Oh good i'm glad the companies are thriving right now because of technology

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