SINGAPORE - Change is on the horizon for the fashion industry, incited largely by the absence of regularity and normalcy during this time of global pandemic.
The proposed change would see deliveries for both seasons moved a month later, to August and February respectively. The reality is that brands these days are producing pre-collections, interseasonal lines commonly named cruise and resort, that make up the bulk of merchandise actually produced for selling.
The designer is notable for forgoing pre-collections altogether, instead staggering the deliveries of the two main seasonal collections he produces each year for men's and womenswear. Gucci is one brand that has made a subtle but significant move in this direction. The brand saw major leadership change in 2015 when it promoted the designer Alessandro Michele to creative director and welcomed Marco Bizzarri as chief executive officer.
Such a simple solution with such large benefits bears asking why the industry hadn't simply adopted it earlier?