, the proposal was created with designers Neil Barrett and Emilia Wickstead, Stefano Martinetto – owner of the fashion group Tomorrow Limited – and 61 founding signatories, from independent designers to CEOs and retailers on 14 May. It has since been signed by more than 1,800 members of the industry.#RewiringFashion wants fashion shows to take place just one month before the collections arrive in stores, effectively making the shows for the customers rather than for the industry.
Cruise and pre-fall collections – the more commercial lines – would be sold to stores at the same time as the main collections. This means that pre- collections would arrive in stores in December/January and July/August, followed by main collections in February and September. This way, you could buy your winter coat when the weather is actually cold enough to wear it.