, AT&T's chief brand officer Fiona Carter talks about how the company is repurposing its advertising, why it's bringing back an old brand mascot, and why it's fine with its ads appearing around hard news.How has the pandemic changed your marketing?We created eight commercials in eight weeks in a new paradigm for making commercials.
We're demonstrating the tangible ways we can help you live your life through the pandemic. Our messaging at the beginning was about how can address economic hardship. Now people are yearning to get back to some semblance of normalcy, so we've brought back Lily, an AT&T character that's an incredibly helpful, in-store employee. We're taking an age-old asset, one's that hugely memorable and well-liked, but delivering relevant messaging.
The WNBA commissioner delivered the draft and picks from her living room and that was perfect for us. When she held up every shirt with the number on it, there was our logo. We also filmed the Dallas Cowboys owner Jerry Jones making the first calls to the picks for the team's NFL draft.Some advertisers are demanding more flexibility from the networks. Is this a priority for you as well?We want the flexibility for quarters three and four.
Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
How drone delivery startup Manna adapted to the coronavirus pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
US, China relationship pushed to brink by Trump, Xi, coronavirus - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. lopezlinette Economic Impact of Covid-19 lopezlinette Yes! Both are the cause. lopezlinette make your relation with decent reliable not chinese ChinaLiedPeopleDied
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
A day in the life of an elite nanny during the coronavirus pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
The coronavirus pandemic has exacerbated inequality for these groups - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. I work for USCIS and they're pending 1,000 layoffs in my state alone. The government can't even give their own programs money, 1000 people and congress can't bail out immigration lol.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
DTC vitamin companies are thriving in response to coronavirus demand - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. UNITED NATION Said COVID19SouthAfrica pandemic will likely kill at least 300,000 Africans CoronavirusPandemic
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »
Shoppers flood dollar stores to buy cheap goods during coronavirus - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »