24-month iPhone payment plan, would offer cardholders 12-month interest-free payment plans for products like iPads and Macs, and six-month offerings for smaller purchases like AirPods and Apple TV. Though Apple didn't comment, the service is set to roll out in the coming weeks.Launching Apple installments could help Apple channel interest in its products into adoption of Apple Card, while also capitalizing on increased engagement with buy now, pay later technology.
Apple Card is leveraging a strategy that has long been popular among store cards — and it's likely to work. Initiatives like these, which specifically incentivize Apple Card sign-ups for those interested in buying Apple products, mimic the tactics store cards have used for years that have helped make them Combined with 3% cash back on Apple products — the highest tier available — the offer could make Apple Card particularly popular for the brand's loyal user base.
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