Apple launches $100 million Racial Equity and Justice Initiative - Business Insider

Apple is committing $100 million toward a new company-wide effort called the Apple Racial Equity and Justice Initiative, CEOThe initiative, led by Apple executive Lisa Jackson, will build on the company's existing work with historically Black colleges, universities, STEM programs, and underserved students and teachers.

Cook also said Apple will launch a new entrepreneurial camp for Black developers, increase representation across the companies Apple does business with, and commit to hiring and supporting those from underrepresented groups within Apple. "Whether it's at Apple or anywhere in society, the burden of change must not fall on those who are underrepresented," Cook said. "It falls heaviest on those in positions of power, leadership, and influence to change structures for the greater good."

The launch comes as the death of George Floyd has sparked protests against racial injustice and police brutality and a call for reform across the country. Cook also published

'I have an idea '

More on Apple's — and Silicon Valley's — poor track record on race here:

Among the company's tech workers — usually the highest paid group of non-management employees at Silicon Valley companies — only 6% are black, which, again, is the same percentage as in 2014.

Overall, just 3% of Apple's top leaders were African-American in 2018, which was the same proportion as it was in 2014.

Also, Apple has historically done a poor job of hiring and retaining underrepresented people of color. Out of the 123 people in the company's executive and senior ranks in 2018 — the last year for which it has disclosed the demographics of its workforce — only *one* was black.

To put that that number in perspective, Apple earns about $151 million a day. That's profit, not revenue.

I hope JeffBezos amazon will soon launch their on $110 million Initiative to fight this noble course. 🤔🤔🤔🤷‍♀️🤷‍♀️🤷‍♀️

btw, Apple slaving the workers in China.

What it is, Tim? You have everything filled up?

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