One of the sectors of the economy feeling the impact of the lockdown brought about by the coronavirus pandemic is the music industry, as it has forced the physical shows to a halt, but which may be a blessing to those who know the way out.
George, who is the Chief Executive Officer of Blow Money Records , believes that every challenge is an opportunity to come out better and stronger, once one is ready to upgrade his knowledge base which COVID-19 is forcing many to do now. So, with the redirection of ideas, and most importantly maximising the use of technology, things will get better in the industry.
“This is very challenging for practitioners and investors in the music industry, since shows can no longer be organised, and other outdoor events which are an avenue for musicians to sell their products and make money are banned. “This is a good omen for those who are ready to upgrade their skills and make the appropriate use of technology. Musicians are now into virtual shows, people are even organising birthdays online, likewise, there are online fashion shows, and these are increasing the crowd of followers of celebrities on their social media accounts.
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