Calgary Company Pulls 'Ignorant' Black Lives Matter Gelato, Apologizes

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“While our intentions were from a place of love, we truly failed, and we are wholeheartedly sorry.'

The company did not respond to requests for comment on Saturday.

The post says the company still wants to fulfil its original goal of raising funds for the Black community, and says 100 per cent of profits from its online store in June will be invested in organizations that “you chose that focus on Black Lives.” “While our intentions were from a place of love, we truly failed, and we are wholeheartedly sorry,” Boettcher said in the post.Black Lives Matter protests have been organized across the United States and around the world following the death of George Floyd, a Black man in Minneapolis who died while a police officer pressed a knee into his neck for nearly nine minutes.Thank you for being patient. Late last night after listening and learning we decided to take down our post and our gelato.

 

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