a16z partner on why live commerce could be the next big thing in US - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Deutschland Nachrichten Nachrichten

Deutschland Neuesten Nachrichten,Deutschland Schlagzeilen

Live commerce — think QVC meets TikTok — is booming China as influencers are converting billions of dollars worth of sales. An Andreessen Horowitz partner explains why the US could be next.

features scheduled live content in categories like beauty, fitness, and food. Amazon declined to provide details on consumer and merchant adoption of the platform.Live commerce is not meant to replace consumers' shopping habits for everyday essentials. And it's not about searching for specific products — it's about entertainment and impulse buying.And platforms like Taobao Live and Douyin are designed for just that.

Beyond seamless purchasing within the live streams, the experience has also been gamified in China. There may be coupons that fly across the screen, and users can grab them to gain points or a discount. And there are leaderboards tied to fan bases, where engaging with certain influencers can earn users points and badges.China's mobile-first market was primed to adopt live commerce

. And the mobile payment space is largely dominated by players like Alipay , and Tencent's WeChat Pay."In the US, we often say we use the phone all day long, but we still are very much PC-centric," said Chan. according to Business Insider Intelligence

 

Vielen Dank für Ihren Kommentar.Ihr Kommentar wird nach Prüfung veröffentlicht.
Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

 /  🏆 729. in DE

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Goldman Marcus UK pauses new accounts - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Why you should probably be wearing a mask on public transport - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. ConversationUS Pfffft.... ConversationUS Why isn’t this a regulated requirement? No mask, no entry. PaulZeise ConversationUS I would ..for my own benefit and for my family's benefit. My Mom is diabetic/has heart issues.. I want to keep her safe. So I wear a mask out(hate it but..) Wash my hands a lot and don't touch my face. There is no vaccine for covid. Until then..this is life.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Why refinance private student loans, according to a financial planner - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Update News about Churchill: Hitler & Churchill I Destruction of Europe WHO:- warn UK should not lift lockdown rules until the test and trace system is ready for new COVID19 cases
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »

Donald Trump has diminished US on world stage says Malcolm Turnbull - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. He's know...snake Turnbull diminished Australia on the world stage.... what about the US jobs, economy, standing up to China, no wars started. Turnbull is a sociopathic narcissist his party got rid of... auspol At least. incorrect.
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »