Impossible Foods CEO says the meat industry will be obsolete in 15 years — 'That's our mission'

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'That transformation is inevitable,' Impossible Foods founder and CEO Patrick Brown said after Starbucks launched the Impossible Breakfast Sandwich.

"Starbucks was one of our — if not the top — targeted outlet, just because of the power of their brand and their ubiquity," he said. "It's just a great opportunity for exposure and trial."

The Impossible Breakfast Sandwich — a plant-based sausage topped with a cage-free fried egg and aged cheddar cheese on artisanal ciabatta bread — is an attempt by Starbucks to offer more sustainable food options and Impossible Foods to reach a younger audience. Brown said he found that about one-third of the U.S. population ages 18-29 visit a Starbucks restaurant at least once a month and the deal will help the company tap into the young adult demographic."It's huge for us.

Impossible Foods ranks No. 49 on CNBC's 2020 Disruptor 50 list. The food producer makes meat, dairy and fish products with patented plant-based ingredients, which it has marketed primarily in the food-service industry. Beyond Meat, Impossible's most recognizable competitor, has placed its focus on the consumer and grocery sector.

 

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MadMoneyOnCNBC jimcramer question for vegans!: why is beyond meat called 'beyond meat'? its not 'beyond' anything; its just plant based. and, why is there such a focus on plant based products not being meat based instead of focusing on the benefits of them being plant based?

MadMoneyOnCNBC jimcramer Politicians eating children but now we have to stop eating cows

MadMoneyOnCNBC jimcramer Everyone ought to know that cattle like Cows polute more than fossil fueled cars. Besides their meat is not good for health despite its protein content. Lastly true Vegetarians tend to have better health and brain power. ShashiTharoor; khanumarfa; maddow; QaderJeelani

MadMoneyOnCNBC jimcramer Except it looks and smells like dog food.

MadMoneyOnCNBC jimcramer Yea right! Talking his own book

MadMoneyOnCNBC jimcramer Disagree

Melo95792935 MadMoneyOnCNBC jimcramer When people are finally responsible for the ethical choice each time they eat.

MadMoneyOnCNBC jimcramer lol amino acids in meat are critical to human growth. My child is 8 months old and 31 inches 99.9 percentile bc he eats egg yolk every morning and chicken/steak/fish with veggies for lunch. A whopper has more amino acids than an impossible burger.

MadMoneyOnCNBC jimcramer Impossible used soy (GMO garbage), sunflower oil (low quality - extracted with hexane), yeast extract (MSG)... much better eating 100% grass fed beef.

MadMoneyOnCNBC jimcramer you gotta be delusional bro

MadMoneyOnCNBC jimcramer 1 Timothy 4:1 KJV Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith...Forbidding to marry, and commanding to ABSTAIN from MEATS, which God hath created to be received with thanksgiving of them which believe and know the truth.

MadMoneyOnCNBC jimcramer Living in a bubble.

MadMoneyOnCNBC jimcramer Dream on ...

MadMoneyOnCNBC jimcramer Nothing can replace a picanha, tri tip, or a pork chop

MadMoneyOnCNBC jimcramer Quick survey. Do you believe that animal-based market will be obsolete within the next 20 years? 🤔

MadMoneyOnCNBC jimcramer Fortunately, you are delusional. For folks who are triggered by that comment by all means me if you want to know why I say this. Regards, ex-vegan

MadMoneyOnCNBC jimcramer Wanna bet?

MadMoneyOnCNBC jimcramer

MadMoneyOnCNBC jimcramer Noway people stop eating REAL meat

MadMoneyOnCNBC jimcramer Sure, is he says so.

MadMoneyOnCNBC jimcramer The transformation is anything but inevitable. They may have a larger footprint, but they will never eliminate the demand for a good quality steak. Simply will never happen. If it's obsolete it'll be by force not choice.

MadMoneyOnCNBC jimcramer

MadMoneyOnCNBC jimcramer So twenty more years of animal abuse.

MadMoneyOnCNBC jimcramer I won’t stop raising them for personal consumption so i must’ve never been accounted for.

MadMoneyOnCNBC jimcramer A dietary totalitarian.

MadMoneyOnCNBC jimcramer

MadMoneyOnCNBC jimcramer Never happen. Animals still grill better.

MadMoneyOnCNBC jimcramer I like cows.

MadMoneyOnCNBC jimcramer Sure hope that is the case. GoVegan

MadMoneyOnCNBC jimcramer Beyond Impossible

MadMoneyOnCNBC jimcramer The illusion of grandeur in strong with this one! You can’t change centuries old eating habits in a species overnight. Meat is still king, especially in countries like China and the newly made middle class in India. These guys start buying into their own myth.

MadMoneyOnCNBC jimcramer I think beyond meat is a better product . It can be produced organically at some point . Impossible is full of glyphosate so i avoid it

MadMoneyOnCNBC jimcramer The hundreds of pictures of vegan-based products sitting untouched in grocery stores during the height of the pandemic panic tell a much different story.

MadMoneyOnCNBC jimcramer Not a fu()$ng chance

MadMoneyOnCNBC jimcramer Talk about living in a bubble

MadMoneyOnCNBC jimcramer Why would you eliminate animal meat?

MadMoneyOnCNBC jimcramer I guess he doesn’t get around the country very much. Must be nice to just visit a few large cities .

MadMoneyOnCNBC jimcramer Impossible Food CEO 'I'm the new GOD' !!

MadMoneyOnCNBC jimcramer Right because I’m going to not eat Wagyu anymore?

MadMoneyOnCNBC jimcramer Dream on.

MadMoneyOnCNBC jimcramer Do not agree

MadMoneyOnCNBC jimcramer Nope, These fake meat companies put alot of toxins in there concoctions. Its not meat, its synthetic poison

MadMoneyOnCNBC jimcramer The oligopoly will likely take issue with the 'plant-based' meat industry's products taking market share from their monopoly. All indications point to the fact that the 'animal-based' market will likely lose market share as 'plant-based' substitutes improve in taste & quality.

MadMoneyOnCNBC jimcramer What’s inevitable is that Impossible Foods won’t be around in 20 years.

MadMoneyOnCNBC jimcramer They charge the same about as beef for patty’s. No thanks

MadMoneyOnCNBC jimcramer Is that because cancel culture will mandate it so?

MadMoneyOnCNBC jimcramer Wishful thinking on his part. “Impossible food” is Frankenfood full of harmful chemicals the human body doesn’t need. BigFood

MadMoneyOnCNBC jimcramer Their food gives men boobs

MadMoneyOnCNBC 💩 why? human history 🤷‍♂️ yep quality & balance 👍 well make it more acceptable & affordable to all & that dream may happen in the next utopia the fact the non meat products are marketed in a way to look like meat products says money to be made here by getting the mindset right 🤔

MadMoneyOnCNBC jimcramer So, let me get this right... A company of fake meat says animal-based meats will become obsolete in the next two decades? Did you ask the CEO of Tyson or Hormel if they agree?

MadMoneyOnCNBC jimcramer I’ll be interested how they recreate chicken and ribs. How will they make the bones and skin.

MadMoneyOnCNBC jimcramer Anyone smoking ribs or pork shoulder this this weekend and have a finished product they want to share with the group? 🥩

MadMoneyOnCNBC jimcramer Prrr...

MadMoneyOnCNBC jimcramer

MadMoneyOnCNBC jimcramer Even if true, which I doubt, I wouldn't be eating that highly processed rubbish.

MadMoneyOnCNBC jimcramer I must admit I like the product and meat substitutes have evolved substantially over the years but at this point there are some meat products that will survive time will tell.

MadMoneyOnCNBC jimcramer Disgusting crap and not gluten free or vegan

MadMoneyOnCNBC jimcramer 12 Companies That Secretly Rip You Off.

MadMoneyOnCNBC jimcramer

MadMoneyOnCNBC jimcramer ImpossibleFoods wish u would cater to ppl w/low-oxalate diets. Would love to try ur product, but I can't!!!

MadMoneyOnCNBC jimcramer Mech has things like omega threes and other amino acids that are vital for brain development and growth if society becomes completely vegetarian it will become passive and insane! Remember I said the word completely!

MadMoneyOnCNBC jimcramer Don't think so but ok.

MadMoneyOnCNBC jimcramer Trying to transition to less meat. Does anyone know a good meat substitute? I tried Morningstar crumbles but didn't like 'em. I'll keep trying other brands I guess. I can't stand how factory farms treat the animals & meat's not good for us anyway.

MadMoneyOnCNBC jimcramer They like over exaggerating

MadMoneyOnCNBC jimcramer There’s room for both

MadMoneyOnCNBC jimcramer

MadMoneyOnCNBC jimcramer That's why they try so hard to make their shitty products look like meat. Because people don't want meat. 🤣 Sign of the times I guess.

MadMoneyOnCNBC jimcramer Uhm....Probably true because ppl will be so poor from fiat debasement we cant afford nutritous food anymore... Bitcoin fixes this.

MadMoneyOnCNBC jimcramer 1k give away to 9twitter users...repost till someone in need gets it!!!

MadMoneyOnCNBC jimcramer If it smell, look and taste like meat, I wonder what kind of crazy process it goes through.This is the typical thing that will be banned in 10 years time as they will find out it that causes some kind of cancer.These days we worry about processed food, but this is 100 times worse

If the US food industry can get the majority from eating real food to processed/packaged junk then getting people to eat plant based meat should not be a problem...

MadMoneyOnCNBC jimcramer That is LAUGHABLE...

MadMoneyOnCNBC jimcramer Wonderful!

MadMoneyOnCNBC jimcramer I disagree that the transition is inevitable. We evolved to eat a mixed diet that includes meat high in saturated fats. More and more evidence is coming to light that vegetarian, especially grain-based, is not automatically better.

MadMoneyOnCNBC jimcramer No chance

MadMoneyOnCNBC jimcramer Even if that was true, doesn’t mean anyone wants those burgers. I heard it tastes like trash. If you’re going to be a vegan be vegan. These fake meats are bogus. Like do you even know what the ingredients are?

MadMoneyOnCNBC jimcramer Jay_Holocene

MadMoneyOnCNBC jimcramer I don’t think so. I tried the impossible burger and it was dry and cardboard like. I’ll stick with juicy angus beef.

MadMoneyOnCNBC jimcramer Screw that. Give me the real thing.

MadMoneyOnCNBC jimcramer No more meat? Umm . . . okay, right around when this happens:

MadMoneyOnCNBC jimcramer Probably not - but it’s a good goal. Probably has a better chance at this in like 50 years.

MadMoneyOnCNBC jimcramer Oh gee..did the CEO of the company that would like to replace meat really say that? Ridiculous article!! 🤡

MadMoneyOnCNBC jimcramer CNBC, do you expect a CEO of a fake meat company to say otherwise? Do you expect him to say, 'Oh, we ain't got nothing on real meat. We suck. Buy real meat!' ?

MadMoneyOnCNBC jimcramer No one asked me!

MadMoneyOnCNBC jimcramer What do we do with the animals?

MadMoneyOnCNBC jimcramer Only a matter of time, oppression and injustice doesn't live forever.

MadMoneyOnCNBC jimcramer would actually be nice . as it is i eat very little meat . in name of animal rights i would love to see this happen

MadMoneyOnCNBC jimcramer Not at all inevitable. Its trendy because its new but its also not that great.

MadMoneyOnCNBC jimcramer “...i’ll take ‘Insanely Biased Opinions’ for $1000, Alex”. 😂

MadMoneyOnCNBC jimcramer Fish, too?

MadMoneyOnCNBC jimcramer LOL really ? Well, you better tell the Lions and all other carnivorous animals about this so they can buy your products 🙄😆. Pure GREED . That's what this is about. $$$$。Earth has been here for 4.3 Billion years and now we won't be eating meat ? Ok pal🙄🙄🙄

MadMoneyOnCNBC jimcramer I am old enough to remember that during the coronavirus supply PANIC, every edible thing was flying off the store shelves, except plant based meats and other vegan stuff.

MadMoneyOnCNBC jimcramer Fucking gross. I won’t try it... I don’t want it, I refuse. Too many fish in the sea.

MadMoneyOnCNBC jimcramer That is top of a bubble talk there guy. Let me guess, “it’s changing the world as we know it.” 🤦🏼‍♂️

MadMoneyOnCNBC jimcramer My boyfriend won’t be going along with this.

MadMoneyOnCNBC jimcramer Some people are just inherently evil

MadMoneyOnCNBC jimcramer That’s like a bidet company saying toilet paper will be obsolete in 15 years. He can say that all he wants, but I’m gonna still be wiping. 😂

MadMoneyOnCNBC jimcramer Nah.

I’ll take the over 🙄...in fact after three weeks of no red meat and eating plenty BeyondMeat products, I’ll double down on red meat. nosubstitute for the real thing.

Let's hope it's sooner than that!

The amount of sodium in that crap is staggering

Dilussional... But successful....so far.

PerianneDC Hell to the naw

PerianneDC Your product tastes disgusting. Good luck trying to feed us lab made soy junk

That will never happen. Meat will always be an option for a meal worldwide.

No it won't. Meat will stay. However, I'm getting a petition going to shut down this so called mission so it's possible the plant based burger will be what's on its way out.

Please wait till after I’m dead to force the Soylent revolution onto the public.

Cnbc is fraud.. Meat industry will only prosper

Anything is possible.

Good luck with that

Yeah no

Hmmm so you want us to eat chemically laden processed “stuff”? I say stuff because you cannot possibly call this food. Talk about health crisis!

Nope.

Impossible. BIG difference between 'From a nutritional standpoint' and ' 1/3 of 18-29 yr olds visit a Starbucks at least once a month'. Gonna eat one sandwich/month?

I doubt it, but we will see.

BEEF, It's Whats For Dinner !

So, ImpossibleFoods has a gameplan of eliminating every cattle rancher in America. Good luck on that task. LOL

Soy boy w a pot belly

He's off his rocker. Just trying to pump his company. The highly processed product is way worse for you than real meat

Can’t wait to try my first NY strip (steak) made from soy. Hahaha!

good old Cramer pumping and dumping and whining like squealing pig

No way I hell id ever give up meat I'm sorry

Yep all by design⁉️Greed and more Greed’greedy greedy greedy greedy folks! So where are all the animals going all these companies being created with these labs creating and cloning meat is the reason why our animals are being subjected to this type of distinction in the US👿👿🤬

They publicly traded? Lying to investors is not a good look

Americans love our Beef and Pork. This statement can not be more far from the truth!

Me and other real meat eaters

Nope. I do not eat FrankenFoods, only 100% real beef and chicken and Dairy products. Oh, and PORK! And occasionally Venison and Lamb. And Fish.

Ha!

🤮

I guess they didn't see the shelves when everyone was stockpiling food. The only thing left in the store was the fake meat.

CNBC = BS republican channel

Eeeeeeweeee, here are a group that want you yo eat make believe meats so they can become billionaires ... just another BS story being pushed toward all!

Yup, that’s about right! The meat fat, cholesterol and diabetes rich generation will probably be extinct by then. With more meat fat related deaths the drugs used to treat their health will be shifted to animals and big pharma won’t miss a beat. So imagine meat quality in 15y.

Not even when there's no other choice

inversebrah Impossible Nutrition would be an honest name

It's a no from me, dawg. I'll fkeb breed cattle if I have to.

inversebrah Delusion is still the theme of the year it seems

thomasg_grizzle

thomasg_grizzle Peoples good health will be obsolete if that actually happened.

What if i like and want meat? Which i do and do

It won’t happen. I would bet all my savings on it.

GMO man made dog food ingredients. Destroy the food chain to supply us with this slop. NO thanks!

He’s crazy

Sure, guy. Can't wait for that Impossible Rib-Eye.

Our survival as a species will depend on this shift....people tend to forget that for every human being there are 3 animals kept in captivity to feed them....do the math and plot it out.

thomasg_grizzle $BYND

Impossible outcome .. men need protein, case in point CHAZ

I get my meat from a farm, not a chemical plant.

The fake meat doesn't taste right, but more importantly, it's just impossible to cook with. Impossible.

His job will be obsolete in less time than that

Press out a rib ribeye 1 1/2 thick and we will see about that

Yeah, I don't think so

The fake meat industry will be dead in less then 3 years.. everyone who eats that garbage will be dead in 10 years anyway.. oh.. and why do they put Tertiary butylhydroquinone in it? oh because fake meat makes you sick just like Covid-19, and they want to hide that.

🙄 Does he lace his products with hallucinogens? He's out of his mind.

20 years ago I once had a mission to be a music professor

No

Hopefully I will be dead before that happens!

🤢🤢🤢🤮🤮🤮

😂 Unless Africa’s market is not part of the said meat industry, this will not happen within a decade and half. Parents here will never allow their kids consume something made in the laboratory as a replacement for real meat.

inversebrah Lmao.....

They need to work on the recipe cause beyond meat is nasty AF !

Thank god.

Soylent Green?

I just woke up and read this. So I threw on my yoga pants and took my unicorn out for a victory lap!

He has LOST HIS MIND!! Unless the dems get in power, we’re forced into socialism that turns into communism in record time. You think we will finally rise up and take back our country before that happens?

Soylent green

Processed food is better than natural?

inversebrah Get woke go vegan. 😬😬😬

cornoptions1 Based on the pictures I saw when the pandemic started, the meat section completely empty and the fake meat still fully stocked, I am skeptical.

How many chemicals go into their food? GMO was taboo years ago!

I don’t think so. Not in my family!

Never ever in a million years

People need to reduce their consumption in general. Moving from meat to heavily processed foods is like moving from one disease to the next. Moderating our overall consumption is the actual solution, but please do sell us something else. 🙄

That’s your mission but consumers will have the decision. I personally grew up with homegrown, organic beef. Those cows just hang out in the pasture grazing.

Every male gonna have bitch tits and PMS but okay

This is unfeasible! Proteins from animals are irreplaceable because they are dense in nutrients. Impossible foods mission has become IMPOSSIBLE!!!

So will liberals

BS

They're not wrong. Aside from meat replacements, most meats will end up being grown in a lab.

What a ridiculous statement, no oil and pea protein for me!

Great reporting here. Another biased idiotic opinion for everyone to consume

inversebrah Good more real meat for me :D

Eating meat is immoral....

Lab manufactured food leads to long term health complications. The closer the food is to the source the healthier.

Then reduce the salt content of your foods. You claim they are healthy but with that level of sodium they are not.

We opened a position in $BYND on 2nd June. Up by 10.2%.

Unironically, CEOs will be obsolete within 15 years. See Decentralized autonomous organizations.

owner probably eats stakes. 😂😂

Ha ha ha ha, no.

asiantrucker Changed? Yes of course! Obsolete? absolutely not. That's a ignorant comment. I'll make sure we continue not to purchase their products for the 2 vegans in our family who prefer things that dont taste like meat (after all that's one reason they are vegans) portobello burger FTW.

short

🤣🤣🤣 yeah, not happening.

I just moved from Veganism to a meat diet and I can assure yall Humans were born to eat meat

Not in Africa.. We like meet. Advice come and build your cattle farms and meat processing plants in Africa. Nigeria is a good place. I even have land to give you guys for a a very low rate with security.

Ok forced Soylent Green....

Thanks for letting me know about the stupid people that think they are smarter than God and can replace meat for our 9 essential amino acids that are found in meats for growing children. I don’t want the new BS substitute product that is not meat! I will move to the farm for meat

Never gonna happen.

You don't know the importance of meat in an African home ... You want to 'obsolete Ileya'? No, thank you!!

I'm not eating that freaking soy meat! Full of estrogen and strange GMO chemicals! No thanks. Do your research on that crap.

To all people who think meat is the meal ... Meat Industry is alone responsible for more CO2 emissions than entire automotive industry combined (cars,planes,ships) Meat Industry is unsustainable !!! Reduce meat intake. Period. For your kids and there kids if not for yourself :(

CNBC kiss up with any lie

Al Gore and Leo De Caption owned

BS

Now that’s “Impossible”

Come to India and see meat industry has been already obsolete for 150 years

This makes me want to buy a stake.

Dream Big.

Not a fucking chance that this over-processed crap will ever completely displace actual meat.

I've eaten that stuff. ... it's nasty.

That's impossible. Gates & ceo of Impossible Foods will go to prison first before meat becomes obsolete.

Not going to happen!

Sorry, I'm not a cow. My teeth say meat.

Lol

Bwahahaha soylent green anyone?

We will not eat insects. We will not eat soy meat. We will not live in pods.

Your company will be obsolete in the next 5 years

The quality of plant-based synthetic meat is improving exponentially. Radical societal change required to avert climate catastrophe for which COVID-19 has been but some basic training. Based on current deltas he might just be correct!

Lab grown meat tastes way better and will probably be preferred over impossible foods. That stuff makes me throw up for some reason

Plants dressed as meat by definition is fake..

Sure ... but not by the trash that they are pushing.

Uh...no

Lool

Gross. No.

Someone hasn’t heard that keto is the new crazy.

Ever look into the ingredients of this stuff?

peakmeat 🤣🤣🤣 Obviously this guy has not visited a grocery store. Meat prices are through the roof. Production is ramped up ImpossibleFoods processed burgers are going no where! They cause Insulin Resistance in a big way 🙄

mission

Yup this and some colloidal silver and you'll live to be 200. Hah

Funny. HAH.

Don't matter, I'd raise my own beef then (oh wait, I do)

Just like Boca Burger made hamburger obsolete?

The wealthy will always eat meat. The bugs are for the serfs.

ImpossibleFoods your “food” tastes terrible. I’ll look forward to using my TraegerGrills tomorrow in celebration of real food.

This product is straight gross. I would rather eat literally garbage.

The taste industry will be obsolete in 5 years. If I have listen to any more socially aware bullshit propaganda, I think I will od on Beltbusters tomorrow.

Peak moron

We'll see.

Why is this news?

I'll be killing my own meat, thank you

As Bugs Bunny said “what a maroon”.

That’s hilarious! The next thing they’ll try to tell us is they’re tearing down Teddy Roosevelt statues and setting up an Autonomous Zone in the middle of Seattle.

..So Nice...

Lmao Mangan150 SBakerMD

Good! I'm glad Trump tested manufacturers/processors and shit TF down! 10% BEEF FILLER? 70%HUMAN! 20% Horse! MCDonalds? Wendy's? Beef shortage?

(Eat more beef...)

Tried it. Horrible. Prefer pink slime.

Reminds me of this...

Godspeed.

Hahahahaha ha

Funny... during the depths of the early pandemic in Vegas, grocery runs everywhere, nothing to be found.... except this crap. Even in impending doom and starvation people won’t buy this shit.

Not if I can help it.

Cult

Nope - meat is meat, nuff said

A CEO blowing BS...there’s a shocker.

I will never eat this

Evolution

Must be taking about fake meat

Vegan meat = chemical shitstorm

But I like meat.

😂

tweet_stamp stamp this.

Two words: SOYLENT GREEN

Yeah because they want to make room for lab made meat Bill Gates wants to feed everyone. No thanks

Of course the CEO of Impossible Foods says that. Except their food is not at good and no healthier. It will die. There are not enough virtue signalers to keep it relevant long term.

The mission is a business strategy, not a health initiative.

I can’t live without bacon in pandemic, stress eating

Not possible at current quality and calorie levels of substitute product you produce does not improve.

No it won't and I would never eat your frankenmeat lmao what a muppetard comment total Poison garbage it should be banned

Soylent Green is made of people.

That’s baloney. I’ve been eating vegi-burgers for years. They don’t replace meat if you like meat.

Tried it once, burped celery. I Hate Celery

You better start bribing the appropriate government officials for that.

Not 4 me. I’ll kill my own either raised or wild even if the rest of the world goes Vegan. My favorite verse. Acts 10:14

Impossible

I’ll be sure to eat more meat - this woke idiot can keep dreaming.

The thing that we hope we taste like that people like should go down in flames.?

CEO of impossible Foods found to have very low intelligence.

That ceo can kiss eastern Washington's ranches asses.

They just keep pushing that rope.

15 years ago the NPS said there’d be no more glaciers in Glacier National Park by 2020. Believe it or not, sometimes predictions are wrong! Meat obsolete? Give me a break.

🤡🤡🤡🤡🤡🤡🤡🤡

I have been hearing the same bullshit about oil and gas for 45 years and yet we're using more than ever!

Naw

FO

I am an omnivore and I will always eat meat.

They should make announcements once they've created good food

Don't think so buddy

Not in the capitalist society. MeatEaterForever

Let’s see: 1) Tastes like shit 2) Overpriced 3) Full of preservatives and chemicals Good luck on your mission.

🤣🤣🤣🤣🤣🤣🤣🤣🤣

These things don't taste at all like meat so they have a long way to go.

Wanna make a bet on it?

Let’s hope so!

Prob not though...

Heavily processed chemical laden goo? Hard pass. I'll stick to natural.

Too bad their food is highly processed...you know what that means

Lulz

ColdDeadFingers

No way in hell. I'll grow my own chickens first.

Lol

No way, garbage shit

Loooool

Lol

Nice to have goals, even the ones that are not attainable.

HISSSSSSSSS

NOPE.

He’s so very wrong.

My only issue with Beyond is that their products are notoriously unhealthy and full of chemical and other additives

Impossible Foods CEO will be obsolete before the meat industry is.

It's his product! What the hell else is he going to say? 'Oh we think our food is crap. Doesn't even come close to regular meat.' Give me a break.

The salt levels in these foods should not be ignored

Yeah ok. Nope. Never happen. Meat will never be obsolete. This trash was the only thing left in the store when meat ran out at the supermarket

CNBC gloom and doom

beefarmer beef

Is this a declaration of war against ranchers? I only ask for clarification because the new rules allow for some heavy retaliation...

I hope they accomplish it, but I doubt they do.

*check notes* No

That will be a very dark day 🙁

We could be dead in 15 years.

I tried the ground 'meat', I think he's wrong. But, it is overall a really good product, amazing that it cooks like ground beef.

starbucks gets a B in ambiance and a C- in coffee flavor. N O T H A N K Y O U

Good luck with that pal! No fucking way will that ever happen.

Crazy ... all these processed food ...

Maybe I'll be dead, but I'm not ever eating that stuff.

This guy clearly has never been to the Midwest.

If it smell, look and taste like meat, I wonder what kind of crazy process it goes through.This is the typical thing that will be banned in 10 years time as they will find out it that causes some kind of cancer.These days we worry about processed food, but this is 100 times worse

Yule. It is processed food. High salt and is it organic?

He's absolutely right but for the wrong reasons.

👀my late gran sad those that talk politics about food during food & on a table of food have already eaten !?! 👀🤔🤷‍♂️😷

Oils and fake stuff will never replace a ribeye! 🥩

FU

I'm not interested in your plant-based bullshit, thanks

well, if we can bail out the shale industry, we can bail out the meats!

FakeNews I’m never giving up FRESH 🥩!

i enjoy a good stir fry as much as the next person. I can even cook a vegan stir that will explode across your taste buds. But I ain't giving up medium-rare Ribeyes and Prime Rib for anyone.

👎👎👎👎

Not from their products.

Unlikely

Impossible! 😂😂🤣🤣

🤣🤣🤣🤣🤣🤣👎👎👎👎👎

I too had one and all I can say is “No!”

Never happen

That is a BOLD statement.

Not if your products contain mega amounts of sodium! You call that crap healthy! impossibleBurgers = Unhealthy amounts of Na

LOL.

CDs haven’t managed to kill vinyl even after nearly 40 years

I just had the 'breakfast patties.' Two bites of tasteless blah and straight to the bin. PB&J tonight for me and get the burger out of the freezer for tomorrow.

Fuuuuuuck all that noise.

99freemind “that’s our mission”

🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼🖕🏼

Grand solar minimum eh?

Sorry, but he's fucking crazy.

Monsanto and Gates. Enjoy. I will stick with real beef. As a matter of fact, it’s what’s for dinner!

Very possible. In 6 months this planted changed quickly... history torn down, censorship everywhere, a planet locked down, Tesla biggest car manufacturer, Crypto acceptance... Very possible MEAT WILL HAVE TO CHANGE...and in less that 15 years.

Es ir en contra de miles de años de evolución, somos lo que somos gracias a las proteínas de origen animal

Hell no. Meat is still the main source of protéin.

I will still be around in 15 years. I will never eat their unhealthy fake food product.

The killing of animals may be. But not the consumption of meat.

They really think they can stop this lol

Not a chance in hell

Negative

theschnittshow Even if that happened, I’d never eat that fake meat!

Doubtful.

If they continue improving upon the current version, I believe that would be possible. I love buying their burger meat, the whole user experience is a joy. 1. Clean (zero 🐄 🦠 ) 2. Smells (like 🥩 ) 3. Sounds (sizzles) 4. Visual (looks 🥩 ) 5. Tastes (like 🥩 )

That’s not happening.

Eating meat is a natural process. We are born to eat meat!

One can only hope!!!!!

Anyone every heard of Soilent Green? That's what they're pushing. Push for full term abortion? 'People' food? They're composting human bodies already. They're putting aborted babies in hamburger already. Cannibal much?

Negative Ghostrider!

🧢🧢

Ummmm.... No. 🤦🏾‍♀️🙄 🥩🥓🍗😋

That’s impossible

All that 'food' isn't even healthier then meat. Get over yourselves

If you know the story of this business and the type of man this CEO is, this is not far fetched. Nowhere near it.

If that’s factual truth you flicks are poisoning your selfs. Enjoy your cocktail

Except it won’t because this just doesn’t taste as good. But hey, go for it, i hope you succeed

Total bullshit.

He better be looking for another job, because he's very very wrong. We KNOW what's in that slime, and we won't eat it!

Yeah I’m good. There are far better options if I choose to go meatless.✌️

Even when the shelves were bare during the rush to grocery - no one bought this gross crap from ImpossibleFoods even in a crisis - people want real food not processed fake meat.

It’ll be at least 20 years... after I’m dead.

Yes everyone will be vegan.

This guys smoking something.

Stupid guy

(X) repeatedly.

Agree! And I hope this is true. So much needless pain and suffering done to animals

😂 no way.

FakeNewsAlert

If they make a their 'meat' cheaper than common meat in this span... absolutely, otherwise this is utter bullshit.

Breaking: CNBC runs ad for Impossible Foods

Nah.

Imagine not eating bacon

Keep dreaming your dreams!

I had these burgers once, I shat my pants.

As it should be, carry on.

Bet.

That is a terrible mission

It sounds like WeWork CEO said he wanted to make office rental industry obsolete ...

I tried fake meat. No thank you. And I've read that it's actually not very good for you. You need protein from animals, end of story. All of those 'healthy' vegetarians aren't as healthy as they think they are.

Is he taking bets?

But people want to be condescending about how removed they are from the butchering of their food.

🙄

Mmmmbokay

Haha haha. Let’s see no police, no meat, no genders, no jails. Hahahaha nothing but skateboarding punks waiting for parents allowance

YA !! Mission Impossible !! taste like cardboard i'll stick with real meat

If communists win, that will certainly be implemented but for the masses. We all know that some animals are more equal than the others.

And there was a noose in Bubba Smollett's stall...

...

Problem is many of these products have filler and garbage that is worse for you.

Increasing CO2 emissions & immune system disorders while reducing the use of ineditbale crops & land that can’t be used for editable food production. Here’s an idea why can’t we have both? That way you won’t create the starvation of mankind based on your false conclusions.

Yeah right

No way

I’m not putting that shit in my chili. Not my green chili, not my red chili.

Sorry, not ever eating your Frankenfood.

That’s Impossible

“Kill all animals.”

Over my dead body! Steak and burgers all day, medium rare, mmmmmm

😂😂😂

Impossible

That fake meat is disgusting

Absurd.

That'll be amazing. Also, those are Beyond Meat Inc.'s, not Impossible Foods', products in the pic.....

Soylent green.

Not possible.

we been eating more plants in our society each year, the more plants we eat the more ill our society becomes.... sorry CEO, im eating meat, always

Hahahaha....okay buddy

That's the dumbest thing I've ever read.

Maybe.

that would be great!

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