Here’s the revenue hit Facebook will take as Diageo and Starbucks join the list of companies pulling ads from platform

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Facebook ad boycotts put less than 5% of revenue at risk: analyst

Facebook shares fell in premarket trading on Monday, after Diageo and Starbucks became the latest companies to halt advertising on social-media platforms over ineffective policing of hate speech.

On Sunday, coffee giant Starbucks SBUX, -3.08% said it was “pausing” advertisements on all social-media platforms, and would “continue discussions internally, with our media partners and with civil-rights organizations in the effort to stop the spread of hate speech.” On Friday, Unilever UN, -0.58% ULVR, -2.19% said it would halt U.S. advertising on Facebook and Twitter through year-end. Its Ben & Jerry’s ice-cream unit had previously announced a Facebook ad pullout.

The boycotts stem from a #StopHateforProfits campaign announced by a coalition of civil-rights and other groups, including the Anti-Defamation League and the National Association for the Advancement of Colored People, which has asked Facebook advertisers to show that they won’t support companies that prioritize profits over safety.

 

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Political leaders should be held to a higher standard of conduct not lower.

Facebook is trash

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Starbucks suspends all advertising on social media platforms - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. We all know that's bullshit. Every one of those companies definitely are using the so-called boycott to reduce advertising expenses since they don't have enough revenue to pay the costs. But if they suspended advertisement on ALL, why do you just mention Facebook? Is it cause your a agenda driven corporation. pathetic Good news
Herkunft: BusinessInsider - 🏆 729. / 51 Weiterlesen »