Peacock streaming strategy targets cord-cutters with free TV, channels - Business Insider

which Strauss says will reach 24 million people in the US combined.

Peacock has been testing its service for the past three months among certain Comcast customers who pay for its Xfinity X1 cable service or use its Flex streaming device with its broadband offering. Those roughly 15 million customers have been able to access the paid, ad-supported version of Peacock for free since April 15. The Peacock app is automatically loaded onto those devices and integrated into the programming guides, the way apps including Netflix and Hulu are.

Strauss said Peacock's test run likely benefitted from the rise in streaming viewing during lockdown that has, as well as the company's marketing, product, and content strategies. Strauss said usage of Peacock's channels was ten times higher among Comcast's Flex customers as its X1 cable customers during the beta period.

However, Peacock could be in the same pickle AT&T's HBO Max was at launch if it isn't available on major streaming devices Roku and Amazon Fire TVs. The company has said it will be accessible on Apple and Android devices, among others, but has not yet announced distribution on Roku and Amazon devices.

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