Amazon's worldwide sales will rise 20.2% this year as reliance on e-commerce grows - Business Insider

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This story was delivered to Insider Intelligence eMarketer Briefing subscribers earlier this morning. Amazon's global ecommerce sales will reach $416.48 billion in 2020, according to our latest estimates, as consumers rely more heavily on ecommerce due to COVID-19. The new figure is about $12 billion more than our pre-pandemic estimates.Most of Amazon's sales come from the US, but the pandemic has also fueled growth in Germany, the UK and Japan.

The pandemic has also bolstered sales growth in Amazon's largest international markets. Germany sales this year will rise 9.8%, totaling $34.88 billion ; the UK will see 15.2% growth, totaling $29.05 billion ; and Japan's growth is estimated at 12.3%, totaling $26.47 billion . Much of the pandemic-related growth came from essential items, boosting Amazon's first-party sales. During the height of the pandemic, Amazon

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