Join BI PrimeExclusive third-party data suggests Netflix could mark another strong quarter for subscriber growth when it reports on July 16, afterThe rate of Netflix cancellations declined internationally during the second quarter, new data from analytics firm SimilarWeb that was shared exclusively with Business Insider suggests.
SimilarWeb, which tracks traffic on Netflix's desktop registration and cancellation pages, found that international visits to the Netflix desktop cancellation page — the main channel where subscribers can terminate their plans — were at their lowest levels during the second quarter of 2020 since 2018.
SimilarWeb's model estimates that the decline in cancellations, coupled with a 3% year-over-year boost in international sign-ups, could drive up international paid net subscriber additions as much as 31% compared with a year earlier. expects Netflix to report "well above guidance" with at least 12.5 million net subscribers additions, based on its analysis of Netflix app download data from another analytics firm, SensorTower.
"Space Force" from Greg Daniels and Steve Carell, Ryan Murphy's "Hollywood" and second season of "The Politician," Kenya Barris' "#BlackAF," Spike Lee's "Da 5 Bloods," and the Chris Hemsworth-starring "Extraction" all released during the quarter as planned.
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