MAC Cosmetics global CMO on e-commerce and Black Lives Matter - Business Insider

We've identified the areas where we think we have made progress, and were very transparent about areas where we felt we were not doing enough.to fill those gaps, particularly when it comes to advancing Black leaders, where our goal is to have US population parity across all levels.

The greatest portion of our media spend goes toward digital advertising. Livestreamed social content was already on the rise prior to the COVID-19 pandemic, but has really taken off in recent months as a way to stay connected with consumers while they are socially distancing at home. We also see TikTok as a great platform for engaging Gen Z consumers because it's more of a content-creation platform than a social network, so fans can create content with us.

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Artists paint Black Lives Matter murals on boarded-up windows in Fort Wayne - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Why? 😅 Thank you for sharing this powerful work from our beautiful city. We love Theo and his art! We're so thankful for our partnership with ArtThisWayFW! The most important group is being ignored. The Native American Indian
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