Lamborghini launches video-chat customization with Aventador SVJ Xago - Business Insider

Lamborghini announced on Monday that buyers can now customize their new cars through virtual consultations, rather than flying out to the company's headquarters in Italy. The Xago-edition Aventadors come with special hexagonal patterns inside and out, and customers are required to personalize them via the new virtual option. In this new normal we're living in, everything from doctor visits to social gatherings has moved to the web.

If you ask me, there's no replacement for flying out to Lamborghini's headquarters in Sant'Agata Bolognese, Italy, meeting with the Ad Personam design team, and speccing out a new Aventador in person. But we all have to make sacrifices in these trying times. You may not be able to swing a custom, one-of-10 Lambo yourself, but you can learn a bit more about the limited-edition car and the design process below.

As the world moves online, Lamborghini has a new offering: Buyers will now be able to customize their new cars through virtual consultations, rather than visiting Lambo's headquarters in Italy.To promote the online version of the company's Ad Personam customization studio, Lamborghini announced a limited run of Aventador SVJ Xago Edition models reserved for clients who spec their car virtually.The Xago Edition has fading hexagonal patterns running down its sides ...

That's good news for the 99% of people that can't buy one.

How much would it cost to completely de-badge it?

I don't see this idea at all, the car is super nice enough without hexagon decorations, the example on the pic, makes the car look dirty,

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