COVID-19 | 'Closing your own business is like a death'

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This is part of a series of profiles on South Africans who have taken financial knocks during the Covid-19 pandemic. Read more profiles in the Sunday Times this weekend.

Hard-hit by the financial implications of the Covid-19 pandemic, he had to retrench his entire staff complement, and is considering having himself declared bankrupt.

When President Cyril Ramaphosa declared a state of national disaster in response to the Covid-19 pandemic, the dream was shattered.“I wanted to cry during every meeting. Those conversations broke my heart. I felt helpless and hopeless. I’ve been able to surround myself with the most incredible people who are dedicated to me and the vision. We were trying to build this big dream that took us decades to get to where we are,” Le Grange said.

“Virtual is just a new way of doing events. There is a foolish, stubborn or naïve retention of the dream because you know you’re really good at these extraordinary live productions. It’s really like asking a Lamborghini to drive around in the parking lot. It’s tough,” Le Grange said.

 

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