Walmart takes aim at Amazon with a new measurement tool for advertisers - Business Insider

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Walmart takes aim at Amazon with a new measurement tool for advertisers

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The CEOs of Facebook, Google, Apple, and Amazon testified in front of the US House of Representatives' Antitrust Subcommittee yesterday over concerns that the tech companies hold too much control. The executives pushed back on the antitrust concerns: Facebook's Mark Zuckerberg said that for every $1 spent on US advertising, Facebook makes 10 cents; Tim Cook from Apple said that its app store is a fair playing field for all developers; Amazon's Jeff Bezos said that its marketplace does not crush third-party sellers; and Alphabet's Sundar Pichai said Google's search algorithms do not favor its own content.

 

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