Vegan food company provokes with M*** F*** advertising campaign

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Leeds-based Meatless Farm says it seeks to build on growth in plant-based eating during coronavirus lockdown

Michael Hunter, Meatless Farm’s chief growth officer, said: “Throughout lockdown we’ve seen a surge in sales, with more and more Brits trying or considering making the swap to plant-based, even if it is just once a week.

 

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That's a Meat Free burger.

I like it

Not even enough characters to spell Mother Fucking

Provokes what....idiocy, dumbassness or shitheadedness? This is brilliant!

They taste awful - it should say that on the lable.

Meat free?

SBadoche

Free meat NOW!

Unimaginative rather than provocative. French Connection got there first with FCUK - that was in 1991.

I thought vegans were the snowflakes

The over cultivation and over use of pesticides to produce Vegan food is destroying the insects that we All need, not just for pathetic virtue signalling.

i didnt get it so i came to twitter and it turns out i did get it but now im not sure if that's considered a pass or fail marketing wise mothfuck

So, its mother fuckers burger. They promote

Because this highly processed, large carbon footprint junkfood is better for you and the environment!

The “ My Favourite “ burger campaign .

Classlessness not cool

Provokes what, it’s just shit advertising

Soylent Green.🔍💰⚖️🇺🇸

How much processing does it take to make plant ingredients taste like (or similar to) a beef patty? May be ethical (which is def a step in the right direction) but can't be terribly healthy

MILK FART? MALE FOOT? MINK FUST?

BURGER? A hamburger (also BURGER for short) is a sandwich consisting of one or more cooked patties of ground MEAT, usually BEEF, placed inside a sliced bread roll or bun. The patty may be pan fried, grilled, smoked or flame broiled.

M_ _ _ F_ _ _ = Meatless Farm

There's a difference between meat produced to ethical standards & meat from intensive systems We must eat less intensively farmed meat, & buy better quality, grass-fed meat like organic to help tackle climate change, protect wildlife & keep soils healthy

If it's made in a lab and wrapped in plastic is it ethical

So, who is pretending to be offended now ?

I shan't be touching that

Heavily processed industrial food with additives. A kind of Soylent green in disguise.

It’s a meat free burger calm down 😂

Meat Free... Nothing provocative about it really...

Moth Fact 🤔

Mighty fine?

Empörungsspreading-Marketing... Teil xyz...

Vegan or not, that's another debate, but this advert is not something I personally find either convincing or clever, doesn't fit the product.

Not as bad as a “Vegan Beefburger” which I think should be prosecuted under the Trades Description Act. 🙂

Mush Fake?

Isn’t it M_ _ _ F _ _ _ rather than M*** F***? The asterisks imply a swear word, yet the asterisks are only shown on your headline, and not the advert. Can’t believe I’ve taken the time to post this, but here we are.

Eat ree? Who’s ree?

Anything that triggers the permanently outraged gammon is fine by me... Will soon have them keeling over from heart attacks and strokes as the blood pressure rises, keep up the good work vegans its a public service.

Should have got Samuel L Jackson for the campaign

Mighty Fine... easy

Bill Hicks had the right idea.

Meat Free v Mother Fucker......not enough spaces but there you go.

Mice Free?

Save the planet and put an end to all future pandemics..go vegan

It's just too American...

Shit on a sandwich.

Give me a juicy chicken burger

'Meat Free, mofos. Royale with cheese.'

Provokes who? This isn't 1950s Britain..

They should have wrote SamuelLJackson a blank check

why no milf on the picture, this is boring

Meat Fart burger

Crass

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