'The business pays for the restoration': The rise of vintage vehicles as company cars

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Forget aircon and electric windows, these ancient company cars are from another time and still keep the business running.

Nurse the choke, wind the crank, and warm for 10 minutes: this is an everyday reality for business owners who choose to keep classic cars as the company vehicle.These business owners have spent a fortune and countless hours restoring classic vehicles to be used as company carsThe vintage look helps entice customers by evoking the feel-good effect of nostalgiaBenjamin Matthews' 1942 Ford Jailbar is on hiatus from carrying the wood-fired oven for his foreshore pop-up pizza restaurant.

"[The previous owner] lived on a farm and we idled down the drive in first gear, and then we turned out on the highway, and he just flogged it through the first three gears and I kept laughing.Fannie Bay baker Tim Modra estimates he spent 'about 3,000 pies' restoring his 1970s Chrysler Valiant panel van."In 2009 I bought the bakery and I had a brainwave and thought 'gee, we could get the business to pay for the restoration for this car'," Mr Modra said.

While the company has other vehicles for the grunt work, the ute is treated to the occasional dump run. University of Queensland Professor Jolanda Jetten says connecting history with a business builds reputation.Jolanda Jetten drives a 2014 Mitsubishi and knows nothing about vintage cars, but is a psychology professor at the University of Queensland.

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