Cheese company thriving in pandemic by using 'Slow Food' philosophy - Business Insider

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A cheese company lost two-thirds of its business in the pandemic — but now is thriving by relying on the 'Slow Food' philosophy

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The company also pivoted to making knotted mozzarella cheese, which are quicker to make than the hard cheeses it had focused on before. That's what the couple behind South African cheeseryhave learned as the coronavirus pandemic was derailing their busiest season of the year, forcing them to pivot to a new model.

Marietjie and her husband, Danie Crowther, adapted by scaling down production of hard cheeses, which take around nine months to turn a profit, leaning into these soft string cheeses, and opening up an online store.

 

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