Ferrero snaps up Fox's Biscuits to expand its cookie business

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Nutella-maker Ferrero said on Wednesday it had reached a deal to buy Britain's Fox's Biscuits in a move to expand its biscuit business in Europe and take advantage of an increased consumption as many Britons work from home.

MILAN - Nutella-maker Ferrero said on Wednesday it had reached a deal to buy Britain’s Fox’s Biscuits in a move to expand its biscuit business in Europe and take advantage of an increased consumption as many Britons work from home.

Ferrero has been expanding rapidly under the helm of Giovanni Ferrero, son of Michele, creator of famous hazelnut spread Nutella. It did not disclose the value of the deal. Under the deal, Ferrero’s Belgian holding CTH will acquire Fox’s and other cookie brands from Northern Food Grocery Group Limited , part of British food group Boparan Holdings Limited, the Italian company said in a statement.

Fox’s, a 167-year old company that sells a wide range of snacks including British tea favourites such as Crinkle Crunch and chocolate-dipped Viennese, adds to Ferrero’s acquisitions of European biscuits makers Kelsen Group and Delacre in recent years.

 

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Climat toz toz toz

When will they stop using palm oil in your products. You're destroying tropical rainforests FerreroUK, there is no such thing as RSPO. Please find an alternative!

Good Company & good work✍🏻

Is L Truss aware?

Nutella shows the world how to maximize container-content ratio? 1drop nutella, 1kg glass and plastic.. Good Job Monsanto

Oh snap!

Nutella 💓

They should snap up Fox and Friends for the Marshmellow department and then terminate it.

uh oh

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