Australian winemakers look past China, U.S. woes and toast the home market

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Faced with sluggish sales to top export markets, virtually no foreign tourists and decreasing restaurant sales due to COVID-19, Australian wineries are increasingly looking to locals to secure their livelihoods as curbs ease

With overseas holidays out of bounds, locals are hitting cellar doors - or the part of the winery where visitors can sample drinks - like never before, said vintners in the Hunter Valley wine region, 160 km north of Sydney.

It comes as exports to China, which buys 40% of Australia’s wine exports, have been hit by worsening diplomatic relations during the coronavirus pandemic. Australian wine exports declined 1% to A$2.84 billion in the twelve months to June after several years of rapid growth, according to government-backed industry body Wine Australia.

Colin Peterson, director of Petersons Wines, said cellar door sales and China exports both dived during the shutdowns of early 2020, but now customers were “sick of being locked up so our sales are going up”.

 

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Take care and stay strong...

cheaper wine is on the horizon?

So beautiful

thank you very much for your work

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