full control over their own nightlife experiences, and provides opportunities to work with some of the biggest celebrities and global brands, including Kanye West, Drake, Beyoncé, Google, Hulu, and the NFL. Not just another nightlife promotions business
"I cried a lot," Kitchener said, describing those first few weeks of operation. "We were very new to starting a business. We were good at running front doors, but starting a business and managing a team of girls was very difficult and there were a lot of things we had to learn." "Running front doors" refers to managing crowds and doing general guests' check-ins.
"We were really focused on making sure that women had a place of power," she added. "Where they felt like they were being heard." And if working in the nightlife industry in an image-conscious city like Los Angeles wasn't difficult enough — "There's so much politics and so much ego," Durve said — the COVID-19 pandemic has presented brand-new challenges to VIPER's ability to scale and adapt.
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