have made big cloud gaming bets as well; however, neither company is a huge digital ad seller at the moment.)
"Most revenue and the vast majority of growth in gaming is coming from the mobile casual space, which is ad-supported, and that's where Facebook and Apple and Google are the strongest," said Matthew Ball, a venture partner at. "Putting ads in PC/console-grade games isn't going to drive users to play these games more, or get new platforms to play them."
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