The industry’s hope is that the legislative review of the Cannabis Act will lead to industry-friendly licensing standards, an alcohol-like marketing regime, and a practical approach to the elimination of the illicit market. For this hope to become a reality, Canada’s cannabis industry will need to dust-off its pre-legalization playbook and focus on legalization’s public policy foundations.
Looking back to the year before legalization, public health, public safety, and youth consumption were the issues that most concerned the media, the political and stakeholder classes, and legalization’s vocal opponents. It is hard to believe that the public health community, the Indigenous community, and legalization’s opponents will sit on the sidelines as the industry presses its case for reform.
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