TikTok’s first Canadian GM shares how the app plans to find its groove in the market

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Daniel Habashi, whose resume includes stints at Microsoft, Instagram, Facebook and even the Soho House members' club, is keen on keeping TikTok’s hype and engagement up — and the stakes are high

Daniel Habashi, the general manager of TikTok's new Canadian division, is running a new TikTok office opening in Liberty Village and hiring a slew of workers to further engagement with the Chinese app in Canada.When President Donald Trump was ramping up his efforts to ban social media platform TikTok in the U.S. over security concerns earlier this year, the company behind the Chinese-bred app was quietly making inroads in another market: Canada.

“Our commitment to grow the platform locally is unchanged,” Habashi told The Canadian Press recently. TikTok, which was founded by Beijing tech company ByteDance in 2016 and merged with competitor platform Musical.ly in August 2018, has been catapulted to top download lists and become a favourite to just about every member of Generation Z in North America.

A 2020 study from Ryerson University found TikTok found that while the portion of social media users in Canada on TikTok is relatively small, those with accounts use it regularly. Engagement levels are a commonly used success measurement for social media companies.

Habashi is quick to argue that it’s not just youth on the platform, especially during the new work-from-home era.

 

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fuckchina and their apps.

No one should have that spyware on their phone.

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