RV as a part of the luxury department store's 2020 Fantasy Gifts.
As of now, there's no better time or year to include a travel trailer in a holiday gift guide. Several months ago, road travel, and consequently, started skyrocketing as states began lifting coronavirus-induced stay-at-home orders and people started looking for safer travel alternatives to cruises and airplanes.
Even though months have passed since this RV boom initially became apparent, the recreational vehicle industry has still shown no signs of slowing down. Last month, RV manufacturers shipped out 41,509 units, a 31.2% increase year-over-year,How a luxury e-commerce founder continued a key partnership with Neiman Marcus throughout the pandemic, while leaning into a socially distanced business model
Bowlus Road Chief's specific road travel vehicle, the travel trailer, is included in this shipment spike. Last month, travel trailer shipments increased by 38.7% compared to the same time last year, according to the same survey. The new Neiman Marcus offering is an upgraded version of Bowlus Road Chief's Endless Highways Performance Edition.Neiman Marcus' iteration, however, gives customers the opportunity to work with Bowlus Road Chief's CEO and chief designer Geneva Long to create a custom edition trailer.Bowlus Road Chief's personalization program has over 400 seating, 40 flooring, 35 bedding, and 100 awning options for a total of over 56 million different combinations, according to Neiman Marcus.
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