TikTok's first Canadian GM shares how the app plans to find its groove in the market

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When U.S. President Donald Trump was ramping up his efforts to ban social media platform TikTok in the U.S. over security concerns earlier this year, the company behind the Chinese-bred app was quietly making inroads in another market: Canada.

TikTok, a smartphone app for making and watching short videos, spent the last few months setting up an office in Toronto and hired 50 employees to work there while entertaining Walmart, Oracle and Microsoft bids for its business south of the border.

"Our commitment to grow the platform locally is unchanged," Habashi told The Canadian Press recently. TikTok, which was founded by Beijing tech company ByteDance in 2016 and merged with competitor platform Musical.ly in August 2018, has been catapulted to top download lists and become a favourite to just about every member of Generation Z in North America.

Just 9 per cent of Canadians between the ages of 16 and 64 were using TikTok by the end of 2019, a study from We Are Social Media marketing insights firm and B.C. tech company HootSuite revealed. Habashi is quick to argue that it's not just youth on the platform, especially during the new work-from-home era.

 

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tiktok_us is just a platform for people to gain fans, then start an Only Fans paid subscription page which is literally them doing porn... Tik Tok is suppose to be for kids and teens so that is troubling what its become!

F Tic Tok.

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