reports that retailers desperately want to make their employees famous on the platform to capitalize on the newfound popularity of the brand. In a way, retailers want to turn their employees into micro-influencers that spread their brand across TikTok.
With its estimated 800 million monthly users, TikTok is the perfect platform for brands to enlist the voices of people to connect with others."You don't want to go on social and just keep hearing from lots of brands," Jody Leon, the marketing manager at employee advocacy platform DSMN8, told."However, if their employees have something to say, you're more likely to listen than a brand shouting advertising at you.
Free advertising without paying actors’ union wages. I think SAG/AFTRA should get anyone doing these commercials a union contract.
But they fired the best one who worked for homedepot