She was named hotelier of the year 2019 - but like anyone in her industry, she's now in a battle for survival.
She said that while some rural hideaways benefitted from the growth of summer staycations,"city, metropolitan hotels, we are on our knees".Normally, the Royal Lancaster needs 25% occupancy to break even, the latest lockdown has reduced those rates to about 3%, with around 15 to 20 people using the hotel's 411 rooms.The hotel had to reduce its workforce over the summer, and to minimise redundancies, more than 120 staff members agreed to reduce their hours.
XR studios have been set up in warehouses and on industrial estates but Sally Beck believes this is the first of its kind in a hotel.
BREAKING NEWS: NHS hospital wards are urgently being emptied to make way for the predicted second wave of staff dance videos.