Disney+ faces churn risk as promotions end for some subscribers - Business Insider

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ICYMI: Disney+ has seen explosive growth this year, partly driven by the pandemic, but production challenges and the end of this promotion deal may spell trouble

Disney+ risks churn as the upcoming first anniversary of its launch marks the end of the free year-long trial for Verizon subscribers, which make up 15% of its user base.many other streaming services have offered limited promotional deals to drive initial growth.

This Thursday will mark the one-year anniversary of Disney+'s launch, when the service may start to be at risk of churnVerizon subscribers who are currently on a one-year promotion for free will have to begin paying for the service.They make up about 15% of Disney+ subscribers right now and reportedly watch the service less than non-Verizon subscribers do, per .

 

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