Much of the world remains in the tight grip of the COVID-19 pandemic, forcing businesses to work harder than ever to compete. that many megabrands, specifically Big Tech, are thriving. These megabrands continue to dominate as they have unlimited budgets and resources at their disposal.
And it seems to be working: Research suggests that consumers intend to continue shopping online even after the pandemic — particularly in areas not traditionally associated with home shopping, including over-the-counter medicine, groceries, household supplies, and personal-care products.It's not just retailers that are moving their operations online.
Both companies have relatively small content teams — and yet, were capable of launching their services across dozens of new markets — and faster than before. Let's look at other ways that marketers can take advantage of linguistic AI and machine translation to broaden their global reach and compete with the behemoths of this world.Language is one of the most personal dimensions of an individual. Yet, having your content personalized in every language is a significant challenge and an expensive endeavor — one that gets overlooked given the costs of professional translations. Machine translation can complement manual efforts.
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